Proyectos

Investigaciones en publicidad y opinión pública contemporánea.

Large, vibrant billboards displaying advertisements and promotions are mounted on the sides of a tall building. Below, a busy urban street is filled with cars and pedestrians, indicating a bustling city atmosphere.
Large, vibrant billboards displaying advertisements and promotions are mounted on the sides of a tall building. Below, a busy urban street is filled with cars and pedestrians, indicating a bustling city atmosphere.
Investigación crítica

Estudios sobre fenómenos sociales y metodologías diversas.

Billboards and advertisements dominate the urban landscape, showcasing products, brands, and entertainers. The scene is bustling with bright signage against the backdrop of towering skyscrapers and city structures.
Billboards and advertisements dominate the urban landscape, showcasing products, brands, and entertainers. The scene is bustling with bright signage against the backdrop of towering skyscrapers and city structures.
Formación académica

Capacitación en investigación y docencia crítica.

A large advertising billboard is mounted on the side of a gray, modern high-rise building. The ad features a white horse rearing on its hind legs against a dark, ornate background. Text on the billboard includes the words 'WINFIELD' and 'A WORLD APART', with additional text and contact details in smaller fonts. The building's facade has a grid-like pattern, and there are trees and more skyscrapers visible in the vicinity.
A large advertising billboard is mounted on the side of a gray, modern high-rise building. The ad features a white horse rearing on its hind legs against a dark, ornate background. Text on the billboard includes the words 'WINFIELD' and 'A WORLD APART', with additional text and contact details in smaller fonts. The building's facade has a grid-like pattern, and there are trees and more skyscrapers visible in the vicinity.
A large outdoor advertisement on a skyscraper depicts a family enjoying a water slide. The text on the advertisement reads 'Visit Orlando' and 'Anything is possible if you can imagine it.' The colors are vibrant, including a bright blue sky and a green water slide.
A large outdoor advertisement on a skyscraper depicts a family enjoying a water slide. The text on the advertisement reads 'Visit Orlando' and 'Anything is possible if you can imagine it.' The colors are vibrant, including a bright blue sky and a green water slide.
Defensa universitaria

Promoción de la universidad pública y su relevancia.

Diversidad teórica

Enfoques plurales en análisis social y publicitario.

Investigación en Publicidad

¿Qué es la investigación en publicidad?

Es un estudio científico crítico sobre publicidad y opinión pública.

¿Cómo se lleva a cabo?

A través de metodologías diversas y enfoques teóricos variados en el contexto contemporáneo.

¿Qué principios orientan la misión?

Defendemos el pensamiento crítico, la pluralidad teórica y promovemos la defensa de la universidad pública en nuestra labor investigativa.

¿Qué actividades realiza Inipop?

Realizamos investigación, docencia y formación de recursos humanos en publicidad y opinión pública.

¿Quiénes pueden participar?

Estudiantes, investigadores y profesionales interesados en publicidad y opinión pública pueden participar en nuestros programas.

¿Cómo se difunden los resultados?

Los resultados se difunden a través de publicaciones, conferencias y talleres para alcanzar una audiencia amplia y crítica.